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Unique perspectives on movie marketing, film reviews and much more. With Deadpool 2 only a mere two weeks away, the summer movie season is about to heat up to full steam.
That, in part, is due to some serious legwork that the folks in Fox's marketing department. Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution.
Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people. has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year.
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